Research

Title of the Advertisement: Money Supermarket Ad "That's How I Roll."

Brand/Product: Insurance

Duration of the Advertisement: 1.01 minute

Brief Overview/Summary: It is an ad that shows a company insurance

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests,

and social/cultural background.

- age group in middle age 30-60 years old, targeted man and women that interests in having an insurance that secure damages, it covers damages from car accidents which is very frequently occurred in the UK.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

- Be epic and stay safe, this has a catchy word of the word 'epic' which is frequently used in modern society that the younger

generation uses and this creates a sense of familiarity

to the younger audience. Meanwhile the phrase ' stay safe ' creates a more awareness to the elders because of the word 'safe'

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

- The brand trying to make more people to get their insurance and trying to secure the deals to get the insurance.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

- It uses a well known artist/ singer to go through along the entire advertisement Snoop Dog, Snoop dog has already started

his career around the 1992 which has already been recognised by the older generation. This shows that it could creates an

advertisement through young to older generation.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

- Uses catchy music produced from Snoop Dog which also had already been a well known music for the hip hop industry and had been widely known. Which conveys a catchy music that will enhance viewer's interest on the advertisement.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

- The advertisement able to catch my attention because of the well- known music it plays, also the characterised character

that appeared as a comedically advertisement.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Cadbury's Gorilla Playing Drums - Advert Commercial

Brand/Product: Cadbury

Duration of the Advertisement: 1.43 minutes

Brief Overview/Summary: It blast the music to attract people to listen and watch the advertisement and

uses a popular music In the air tonight by Phill Collins its uniqueness attract people.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests,

• and social/cultural background.

- The audience targeted by Cadbury would be all ages and any economic status, because of the friendly content from the appearance of the gorilla that creates a unique appeal to attract the audiences attention throughout the advert it is also tuning a popular song back on the days that sounds familiar with the people this entice people to stay and jam through the music that will engage more with the audience. Cadbury is also affordable which can be purchased through all socio-economic classes it having a wider target audience.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

- An easy and outgoing advertisement that will be able to pursue any audiences and make a memorable memories on the advert

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

- There is no complex word that is hard to convey the meaning, using an outgoing and fun music to attracts audiences' and the use of the color purple which represents the packaging of the iconic Cadbury’s chocolate this uses a psychological way that makes people think the color purple represents Cadbury's chocolate.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

- This advert shows the overall effectiveness of the adverts because this advert creation is one of the most successful

advertisement out there

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

- This overall adverts attracts myself to watch the adverts till the end, it feels enjoyable as if I was looking at an unique animation that no others brand makes, making it uniqueness appeal.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

 

Title of the Advertisement: Barbie So In Style

Brand/Product: Barbie

Duration of the Advertisement: 0.30 seconds

Brief Overview/Summary: Targeted to a young black audience

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender,

interests, and social/cultural background.

- Age around 5-9, played by a girl, interest on dolls. Black kids

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

- Introducing a Barbie makeover from the hair, makeup ada style, girl powers

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

- Aim girls to dressed up their dolls and be the best version of it, this advertisement is attractive to young girl because they love to dressed up and they can visualise of their wanted appearance through their own personal doll.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

- It uses products that is frequently used by girls such as: hair brush, makeup, hair styling, cool clothing, sunglasses.

That pictures a teenage girl which is an every young girl dream to be a " teenage girl " also advertises into more of a dark skin

toned audience and promotes that everyone has the chance to get a makeover to become the best version of themselves.

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

- As the pre-usual Barbie is always described as a white person or usually imagine as a white doll this could lead to an

opportunity to reach the

dark skin toned audience so it could have more buyers to buy the new version of the dark skin toned Barbie.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

- I was in shook to know that there is a dark skin toned Barbie, probably it is being sold towards countries where majority of

the population has a dark skin color. The video was overall catchy as the sounds follows the flow of the advertisement .

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Snickers Mr Bean TV Advert

Brand/Product: Snickers

Duration of the Advertisement:1:10

Brief Overview/Summary: It is the ultra well-known comedian Mr Bean as it first lead on the advertisement

and showing

that he looses his focus, and someone gives him a snicker to fulfill his hunger.

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests,

and social/cultural background.

- The advertisement use Mr Bean as the role for this advertisement, along side he is well known for his career on acting The infamous Mr Bean as well as other popular movie. Furthermore the booming cartoon called Mr Bean watched by tons of children in the world that looks exactly like the real life pictured of Mr Bean which this conveys that a lot people has already known the character and what hes like. The advertisement also takes place in a place where Mr Bean would've rarely gone and at first was made in a very serious way where after you pass by a few seconds Mr Bean started to show his lackness of following his other three friends because he lacked of 'focus' climbing the wall. As he continues to follow up his mates he keeps getting left behind which also gives us a clue where he still lacks in his focus where at the end his jump at the roof and fell and as the guard was coming to him his mates passed him a Snicker bar where all of his out of focus solved.

This makes a fun and exciting way of how this ad is going to turn out.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

- The advertisement is slowly build in this video where he showed the lack of focus because of his hunger and how his problem

of hunger and lack of focusness can be solved by eating a snickers.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

- It is using Mr Bean reckless characteristics when doing a highly trained mission with his mates, that he is lack of focusness

and kept hindering his mates. In addition it lacks of focus is being solved by a nutty treats 'Snickers'

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

- It is highly effective as the advertisement uses a well-known actor to run the roleplay for the advertisement, as well as

people are interested how Mr Bean will be doing in such a 'serious' ancient background following up in a catchy sound

of his footsteps

and the actions. In addition Mr Bean has already been in the entertainment industry for a long time and has entertained a

lot of people

so people will most likely see the advertisement he is on.

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

- It is fun to pictured Mr Bean in such an ancient China building and language where he is the only white men himself in the advertisement, I grew up watching Mr Bean and all of his funny and silly personality which makes me

feels excited to see him.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: 7UP Super Duper Refresher Ft. Rashmika

Brand/Product: 7UP

Duration of the Advertisement: 0.40

Brief Overview/Summary: As she took a sip all the animation that show a refreshing scene shows up

1. Target Audience

• Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests,

and social/cultural background.

- Alll age and any socioeconomic class, since 7UP is a soda that can be easily bought in the market and widely sold through out India, India working population mostly worked outdoor in the hot and humid air so this advertisement may have a high rate of success because people will be intrigued on buying the product after working but since it is using one of India popular actress it might targeted to mens.

2. Message and Purpose

• Analyze the central message or theme conveyed by the advertisement.

• Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

- Started off with the actress’s opening the bottle with a popping sound that makes it a 'fresh' feeling In addition the

advertisement focuses on the visualisation through an animation that is showing a mountain scenery and how refreshing

it is to be drinking a bottle of seven up. Makes more people to buy the products as it is suitable for the weather and needs.

3. Meaning and Interpretation

• Examine the visual and verbal elements of the advertisement.

• Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

- Use mostly videos so that people can sees it from far away instead of listening it closely of the animation, as well as using a

cool animation to attracts it

4. Effectiveness

• Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

• Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

- It is effective as it is using a female actress that is well known as well as the sparks of bubble that pops and become into

raindrops that makes it more refreshing and excited to see the advertisements

5. Personal Response

• Share your personal opinion and reaction to the advertisement.

• Reflect on how the advertisement made you feel and whether it resonates with you.

- My personal opinion that it feels refreshing yet enjoyable to watch and try the products because of the refreshing scenery.

6. Comparative Analysis (Optional)

• If relevant, compare the advertisement with other ads from the same brand or competitors.

• Discuss how this advertisement stands out or differs from others in the same category.