My Target Audience

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1. Product/Company Description:

  • Company/Product Name: air buds, samsung


  • Product Overview: [Briefly describe the product's features, benefits, and unique selling points]

- going to your own world with the song choice you pick 

2. Target Audience Demographics:

  • Age: 13-25

  • Gender: female and male

  • Income Level: not has to be wealthy, ranging to 2-3 millions

  • Education: students and workers

  • Occupation: 9-5 workers

  • Geographical Location: Indonesia


3. Target Audience Psychographics:

  • Interests: listening to music

  • Lifestyle Choices: boring life

  • Values and Attitudes: will increase dopamine through music

  • Opinions: overall it is such a great product but it other competing brands could provoke buyers

4. Understanding Consumer Behavior:

  • Needs: throng of trend so people tend to buy it if sees other people use it

  • Motivations: able to enjoy the product with a bit pleasure

  • Pain Points: people who loves listening to music, having music in the MRT, BUS public places where you cant listen to loud music, the only possible solution is to get an airpod and enjoy music through the end of ride

5. Competitor Analysis:

  • Competitor Name: Samsung air bud

  • Competitor's Target Audience: iphone = people who have iphone phone

  • baseus= local brand, cheaper option


6. Target Audience Persona:

  • Persona Name: buddy ( air bud= buddy )

  • Age: 14- 30

  • Gender: Both male and female

  • Occupation: 5- 100 more million

  • Interests: listen to music

  • Lifestyle: want a fun life

  • Values and Attitudes: boring life/ joyful life. - boring life that need a music for spark - joyful life that is already joyful and want to enjoy life with music to come

  • Needs and Motivations: wanna get rid of dullness, wanna have a more gilmmer life

  • Pain Points: battery longevity, still need to be charge


7. Aligning Advertisement with Target Audience:

  • Message: change your life with a taste of music

  • Visuals: colors that appear more bright after listening to music

  • Tone: more excitement on how the music will sounds



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